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Accelerating Results

Reclaiming Lost Revenue by Reshaping AR Strategy in a Shifting Payer Landscape

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Healthcare

A $5B health system partnered to stabilize cash flow, reduce aged AR, and implement proactive payer strategies—reclaiming $10M in projected revenue in one fiscal year.

The challenge

In the wake of COVID-19, this multi-hospital system was facing mounting revenue pressure. With nearly $60M tied up in accounts receivable aged over 360 days (AR>360)—and that number increasing daily—executives were confronting growing reimbursement gaps and cash flow risk. The payer landscape had changed. More insurers were adopting aggressive denial tactics and slow-walking reimbursements.


Despite strong clinical care, the system’s back-end revenue cycle infrastructure lacked the proactive discipline and precision needed to keep up with new payer behaviors. The challenge was twofold: recapture lost revenue from aging accounts and prevent more claims from reaching that threshold.

Our approach

Partnering with the CEO, CFO, and revenue cycle leadership, Empactful Advisors co-led a focused 90-day sprint portfolio targeting the highest-leverage failure points across the AR pipeline. The team prioritized solutions that could simultaneously accelerate collections and fix root causes contributing to AR aging.

Key initiatives included:


  • Reducing small balance and self-pay AR by refining collection workflows and segmentation strategies


  • Adopting proactive payer escalation protocols to avoid delays and denials in real time


  • Enhancing analytics tools to identify patterns in payer behavior and trigger early interventions


This effort was designed not just as a recovery initiative, but as a shift toward a more responsive, insight-driven revenue cycle—one equipped to perform under modern payer pressures.

The results

  • $10M projected cash collections above plan


  • 52% reduction in self-pay AR>360


  • 35% reduction in small balance AR>360

Why it worked

Rather than relying on traditional playbooks or retrospective audits, the system adopted a forward-leaning stance—combining real-time analysis with daily execution discipline. The work was led by internal teams, equipped and empowered to drive change across functional lines. 


By applying a time-bound execution model, the organization created fast focus, built internal momentum, and saw measurable returns in less than a quarter.

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